We set the industry standard for cycling power meters years ago. Now we’re taking our tech to the podium once again. Introducing PowerTap Chainring and PowerTap Pedals with the unmatched durability and accuracy of the PowerTap Hub. Hook ’em up with our Joule GPS+ cycling computer and PowerAgent analysis software to uncover the edge you need to do what we do: leave everyone else behind.

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Grassroots athlete Ben Senkerik
Bomb-proof training wheels
Grassroots athlete, Kurt.
Joule in action
Group of cyclists
Black/white road with pines
Mtb bike on side
Cross bike in middle of trail
Gold metal, 2014
Bike in the sunset
Solar flare over rider's face
Cross racer
On top of a mountain.
Pro racer
Joule cycling computer.
Pro racer #3


Two wheels, countless miles.
See how riders are POWERING their ways to victory.
Power Up

An Interview with 2016 Ironman Lanzarote Victor, Jesse Thomas

From preparation to race day bike splits, Jesse shares his thoughts on his 2nd Ironman win.

Read More 05.27.16

Sweet Rice Porridge

Turn that leftover rice into a tasty pre-ride breakfast.

Read More 05.20.16

Almond Cornbread with Grilled Stone Fruit

Breakfast, side dish or dessert – whatever you're craving this dish from Feed Zone Table has you covered.

Read More 04.28.16

Get to Know Pro-Triathlete Lionel Sanders

And take a look at his Ironman 70.3 Oceanside podium-worthy performance.

Read More 04.08.16

Chocolate + Sea Salt Sticky Bites

Substitute your gelled nutrition with these bites from Skratch Labs.

Read More 03.29.16

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